UNLIKE OTHER GENERIC PRODUCTS THAT are mass produced, all of our ideas are designed IN HOUSE FROM SCRATCH. From a concept, all the way to a finished product, every aspect of creating a product is done in-house to ensure that you get something that WORKS PERFECTLY, HELPS YOU ORGANIZE YOUR SPACE, AND KEEPS THE CLUTTER AWAY - SAVING YOU TIME AND MONEY! MANAGE YOUR CABLES WITH MAGNET POWER! Each cable management button has a magnet that allows you to attach to the bar included or any metal surface. Simply insert the cable to the button and attach the button to wherever it is needed. INSTALLATION IS THAT SIMPLE! MADE WITH PREMIUM SILICONE TO protect your cables and surfaces! Silicone is the perfect material as it is SCRATCH-FREE and holds its shape after continued use - making it LAST A LIFETIME. EACH PACKAGE INCLUDES 3 BUTTONS and a MAGNETIC BAR. Keep your work space, desk, TV area, kitchen, or any other cord dense area ORGANIZED and CLUTTER-FREE! Available in White and Black colors. elago is a DESIGN COMPANY FIRST AND FOREMOST. Our motto is SIMPLE SOPHISTICATION because we create products that are USEFUL AND AWESOME! WE ALWAYS CREATE products that WE OURSELVES USE, so we know YOU WILL LOVE IT!